Bus Branding; A Comprehensive Guide
- Mwas
- Feb 24
- 2 min read
Think of a branded bus as a moving billboard that will be seen by thousands of drivers, commuters and pedestrians as the bus moves in the estates, along major roads and in the CBD.
This format is great for building brand awareness as a big colorful bus is bound to draw attention and it takes your brand into many different places in a day cutting across all demographics.
Interested in bus branding? Contact us at 0735 099 271, and we'll assist you through the process detailed below, saving you both time and money.
Advantages of Bus Branding
High Visibility & Wide Reach - Buses travel across cities, rural areas, and major and minor roads exposing the brand to thousands of people daily.
Cost-Effective - Compared to billboards or TV ads, bus branding offers a wide reach at a relatively lower cost.
Local & Targeted Marketing - Buses follow specific routes, making them ideal for targeting estates and routes where a large number of your target demographic live.
Non-Intrusive Advertising - Unlike digital ads that can be skipped or blocked, bus branding naturally blends into the environment. People notice it while commuting without feeling interrupted.
Creative & Eye-Catching Designs - Full or partial wraps allow for vibrant, large-scale visuals that stand out in traffic.
Builds Brand Credibility - Seeing a brand repeatedly on public transport creates trust and familiarity with the audience. Great for corporate brands, government campaigns, and product launches.
The process
Planning
Identify your target audience and the routes they commonly use. We've compiled this comprehensive routes guide to help you identify specific estates you might like to target.
Design and Production
The advertisement is designed according to the bus's dimensions and branding requirements.
High-quality, weather-resistant stickers are used for printing, ensuring durability against sun, rain, and wear.
The wrap is carefully applied using heat guns and squeegees to avoid bubbles and wrinkles.
Approval and Installation
Obtain necessary permissions from the bus operators and relevant county authorities. Where a bus covers the Nairobi Metropolitan area (Nairobi County, Kiambu County, Machakos County, Kajiado County) it is necessary to pay county advertising fees for each county it traverses.
We have a working relationship with most bus operating saccos and handle the process of getting their approval to brand their buses.
Monitoring and maintenance
Regularly check the condition of the ads and make repairs where necessary.
Costs
County fees - Nairobi County charges Sh25,000 per bus annually.
Printing and Branding - This ranges from Sh30,000 to Sh40,000 per bus depending on the size of the bus and the complexity of the artwork.
Media space(monthly) - We charge Sh40,000 to Sh45,000 per bus per month depending on the number of buses you take up. This fee covers county government payments, bus Sacco payments, and maintenance of the adverts.
Other formats of Bus Advertising
Bus Seat Branding
Front Panel Advertising
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