Public Gardens Advertising; Partner With Counties to Maintain and Advertise on Gardens

A manicured garden along the Nairobi CBD Kenyatta Avenue, with advertising signs on the fence.

Have you noticed advertisements on roundabouts, flower beds, or roadside gardens? These are the result of collaborations with county governments, where companies assume the landscaping and maintenance duties for these areas in exchange for the opportunity to place advertising signs there.

This advertising format is excellent and often overlooked, as it merges marketing with CSR and allows you to manage the surroundings of your advertisement.

We are experts in outdoor advertising and can assist you in executing Garden Advertising, saving you both time and money. Contact us at 0735 099 271.

Advantages

• High Visibility - Roadside gardens are often located along busy streets, ensuring that advertisements receive consistent exposure to motorists, pedestrians, and cyclists.

• Eco-Friendly Association - Ads placed near greenery can evoke a positive impression, signaling that your brand supports eco-friendly initiatives and sustainable practices.

• Cost-Effective - Compared to traditional billboards or digital ads, garden-based signage may be more affordable due to lower placement and maintenance costs.

• Unique Branding Opportunity - Ads integrated into green spaces can stand out from the typical urban clutter, making them more memorable.

• Long Exposure Duration - Passersby often encounter these ads repeatedly, fostering better brand recall over time.

• Targeted Local Audience - businesses can targeting locals since a majority of people use the same roads daily.

Process

1. Select a garden you wish to utilize and capture photographs of it.

2. Request a landscaper to create a landscaping plan that includes the plants you desire and their layout.

3. Request an engineer to create an engineering plan that shows the signs and fences you plan to install.

4. Draft an application to the county environment office seeking permission to use the garden, and include the photos and plans.

Costs

• Landscape drawing - Sh5000 to Sh10,000

• Engineer drawing - Sh5000 to Sh10,000

• County fees - Sh15,000 per year

• Planting and installation of fences & signs - costs vary based on the garden size.

• Monthly maintenance - costs vary based on the garden size, starting at Sh 30,000 per month.

  
  

If you're interested in Garden advertising, give us a call at 0735 099 271, and we'll assist you through the process, saving you both time and money.